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What Is HEIC? Differences from JPEG, Pros and Cons Explained

Published: July 17, 2026

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Have you ever been confused by an unfamiliar file extension like ".heic" when transferring photos taken with an iPhone to your computer? HEIC is a highly efficient image format adopted by Apple that allows you to store high-quality photos in smaller file sizes than JPEG.

However, it may not open on older computers or certain applications, leaving many people troubleshooting issues like "cannot display HEIC" or "want to convert HEIC to JPEG."

What You Will Learn in This Article
  • What HEIC is
  • Differences from JPEG
  • Pros and cons
  • Reasons why HEIC won't open
  • How to convert to JPEG/PNG

What Is HEIC?

HEIC (High Efficiency Image Container) is an image format that can save high-quality images in a small file size. Since 2017, Apple has adopted HEIC as the default photo format for iPhones and iPads.

HEIC is an image container built on the "HEIF (High Efficiency Image File Format)" standard, primarily using HEVC (H.265) technology for image compression. As a result, it compresses images much more efficiently than JPEG.

Features of HEIC

High Quality but Small File Size

One of HEIC's biggest advantages is its capability to significantly reduce file sizes while maintaining high image quality. Generally, it can provide the same image quality at about half the file size of a JPEG.

Adopted as Standard on iPhone

On modern iPhones, photos taken with default settings are saved in HEIC format. Therefore, Many iPhone users use HEIC without even realizing it.

Capable of Storing More Color Information

HEIC can store more color data than JPEG, resulting in more natural gradients and brightness levels. It is an image format that is well suited for photo editing and HDR photography.


Differences Between HEIC and JPEG

While both HEIC and JPEG are image formats widely used for saving photographs, they differ in compression methods, image quality, and device compatibility. HEIC is a newer image format that delivers both high quality and storage efficiency, whereas JPEG's great strength lies in its universal device compatibility.

① File Size

Because HEIC utilizes the latest compression technologies, it can achieve smaller file sizes than JPEG when compared at the same image quality. It is adopted as the standard format on iPhones to help users save storage space on their smartphones.

② Image Quality

HEIC easily maintains image quality even at high compression rates, smoothly preserving gradients and subtle color shifts. Conversely, JPEG can exhibit noticeable noise or blocky artifacts when compression rates are turned up high.

③ Device Compatibility

JPEG can be used on almost all computers, smartphones, browsers, and image editing software. On the other hand, because HEIC is a relatively new format, it may not open on older Windows or Android devices, or inside certain software.

④ Ease of Editing

JPEG is supported by almost all image editing tools. While supported software for HEIC is growing, depending on your environment, you may still need to convert it to JPEG before editing.

⑤ Website Compatibility

Even today, JPEG and WebP remain the mainstream formats for most websites. Since HEIC support varies across web browsers, it is not very suitable for websites as-is.


Pros and Cons of HEIC

Pros

Cons


Reasons Why HEIC Won't Open

Since HEIC is a relatively new image format, older operating systems and applications may not support it. Particularly on older Windows PCs, you may need to install an extension to view HEIC images.

Additionally, because some web services and image editing software do not support HEIC, it is quite common to convert them to JPEG or PNG before use.


How to Open HEIC on Windows


Can You Open HEIC on Android?

An increasing number of recent Android devices natively support HEIC. However, older Android models or specific apps might fail to display it. If you don't know the device environment of the person you are sharing photos with, it is safest to convert them to JPEG before sending.


Comparison Table: HEIC vs JPEG

Item HEIC JPEG
Image Quality ★★★★★ ★★★★☆
File Size Extremely Small Small
Compression Efficiency
Compatible Devices
Editing Software Support
Website Usage
iPhone Support
Ease of Sharing

Which One to Choose When in Doubt?

The optimal image format depends on your specific use case. Use the guidelines below to help make your selection:

Use Case Recommended Reason
Saving photos on an iPhone HEIC Provides high image quality while saving storage space
Sending to family or friends JPEG Ensures it can be opened easily on any device
Posting on a website JPEG・WebP Offers high compatibility with web browsers
Printing photos JPEG Supported by a vast majority of printing services
Maximizing storage savings HEIC Compresses data more efficiently than JPEG

Frequently Asked Questions

Should I convert HEIC to JPEG?

If your purpose is sharing or use on the web, converting to JPEG is much more convenient. Especially when you don't know the recipient's environment or when dealing with older devices, JPEG will reliably open.

Is HEIC superior in image quality?

HEIC is characterized by its ability to save photos with equal or greater quality than JPEG at a smaller file size. Therefore, it can be described as a format that stores images efficiently without sacrificing quality.

Can I use HEIC on the web as-is?

Basically, it is not recommended. Because it may not display depending on the browser and user environment, JPEG and WebP remain the standards on the web.

Does converting HEIC to JPEG degrade the image quality?

While the native quality of HEIC is high, minor compression occurs during the conversion to JPEG, so a slight degradation is possible. However, it is at a level that is barely noticeable for regular use.


Summary

HEIC is a modern image format that achieves "high quality + storage savings," and functions as the standard format particularly for iPhone users.

  • Choose HEIC if you want to save storage space
  • Choose JPEG if you prioritize compatibility
  • JPEG or WebP is a safer choice for web use
  • JPEG is standard if you share files frequently

By selectively using HEIC and JPEG depending on your purpose, you can balance storage conservation with cross-platform compatibility.


Related Tools

HaruTools Lab offers free tools to easily convert HEIC images.


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